Basic Principles of Typography Optimization in Responsive Web Design

You’ll want heard a whole lot about Receptive Web Design (RWD), as it is one of the most talked about matters on the internet nowadays.

Nevertheless , most of the intervals, grids and pictures, fluidity and flexibility grab all the attention and barely any discussion over the typography.

Although it’s among the essentials that demand importance but the majority of designers somehow tend to dismiss this aspect. In this jot down, my single focus is certainly on receptive typography in connection with the website design.
Content, although the most important ingredient of any website, blog, community or directory site, is the content and the way it is actually presented. But the focus of designers is mostly on the site design. This is how the problem arises.

The adaptive web design previously takes care of this kind of aspect at some level, by which includes some degree of responsive typography. Yet this cannot be referred to as complete but it comes packed with numerous typographic options. Yet , before we go into the information, let us 1st understand what reactive typography is usually.

What is Reactive Typography?

Reactive typography ensures that the text on the website is not only resizable depending upon the screen size in the device, nevertheless is also enhanced in order to increase readability. Nowadays, we have a tendency only make use of desktops or perhaps laptops to gain access to internet and browse websites but likewise make use of tablets and androids.

For quite long, the designers are generally solely concentrating on website design to make it adjustable to the numerous screen sizes. There has been nearly or very little effort made to optimize or adapt this article and its business presentation according to the screen size. Responsive typography includes this issue, giving an opportunity to designers to experiment with a few possibilities also.

Basic Principles of Reactive Typography

The concept of responsive typography works on 3 basic principles:

Resizable text
Search engine optimization of series length

Whenever you generate any decision about the presentation of text, this obviously begins from the font type. No matter what type of typeface you are utilizing, but you will need to make sure that the information can be quickly read. If you need to keep it very basic, the only selections are Serif and Sans Serif. Serif is generally intended for headings or perhaps titles, whereas Sans Serif is used throughout the content.
The logic is fairly simple. The Sans Serif font offers you more freedom to experiment with. Therefore , you can actually use that for difficulties chunk in the text. The Serif typeface, according to the designers, is quite critical, thus so that it is a perfect decision for headings.

Resizable Textual content

When choosing the typeface size for the purpose of the text on your website, you should definitely specify that in the stylesheet according to different display sizes. Yet how to decide the correct font size is another query. For this the rule of thumb is definitely experiment you.

Yes, opt for the font size and review how it appears to be when you work on a computer’s desktop, a tablet and a smartphone. Understand that people look at their cellular phones from extremely near where as tablet is certainly, most of the time, a bit above the knee when a user is resting. In short, range matters. When you have a hard time reading it, enhance the font size.

Optimization of Line Amount of time

Optimizing the line length is rather an important feature. The reason is that a desktop incorporates a bigger display screen and can put up around 75 characters in a line while this will prove detrimental to readability on extra small screen size. Although there are no hard and fast rules, but of course, the size of a set plays a serious role inside the visibility and readability of your content.
Therefore , choose the entire line accordingly for different products and ensure so it does justice with the screen-size as well as the general website design.


Do not underestimate this area of typography. Test out different backgrounds and color contrasts before going live and choose the one that looks best. When testing, you could realize that a thing that looks extremely nice on a desktop might not produce the same effect when seen on the smartphone or maybe a tablet either.

So , the rule of thumb is certainly, experiment with several devices feasible when it comes to Reactive Web Design and responsive typography. Buy or borrow, nonetheless make sure that the solution matches all display screen sizes and appears absolutely amazing.

Related Videos

@HouseofBlackUK: Looking for Black/Asian actresses (playing age twenties) for a potential role in a short 10 minute play I'm directi…