Basic Principles of Typography Optimization in Responsive Web development

You’ll want heard a lot about Responsive Web Design (RWD), as it is one of the most talked about matters on the net nowadays.

However , most of the instances, grids and images, fluidity and flexibility grab all the attention and barely virtually any discussion over the typography.

Though it’s one of the essentials that demand importance but most designers somehow tend to ignore this feature. In this jot down, my lone focus can be on receptive typography with regards to the website design and style.
Content, even though the most necessary ingredient of any internet site, blog, community forum or directory website, is it is content and the way it truly is presented. Nevertheless the focus of designers is mostly on the website design. That’s where the problem arises.

The adaptable web design currently takes care of this kind of aspect to some extent, by which includes some amount of responsive typography. Yet this kind of cannot be referred to as complete however it comes packed with numerous typographic options. Nevertheless , before we all go into the specifics, let us first of all understand what responsive typography is certainly.

What is Responsive Typography?

Responsive typography implies that the text online is not only resizable depending upon the screen size for the device, nonetheless is also enhanced in order to increase readability. Nowadays, we don’t only work with desktops or laptops to reach internet and browse websites but also make use of tablets and iphones.

For quite long, the designers have already been solely focusing on website design produce it extremely versatile to the numerous screen sizes. There has been almost or very little effort built to optimize or perhaps adapt this content and its demo according to the display size. Reactive typography deals with this issue, giving an opportunity to designers to experiment with the content also.

Basics of Reactive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Optimization of range length

Whenever you make any decision about the presentation of text, this obviously starts off from the typeface type. Regardless of what type of font you are utilizing, but you will need to make sure that this can be without difficulty read. If you would like to keep it sensitive, the only choices are Serif and Sans Serif. Serif is generally intended for headings or perhaps titles, although Sans Serif is used for the rest of the content.
The logic is rather simple. The Sans Serif font provides you with more liberty to experiment with. Therefore , you can actually use this for the major chunk belonging to the text. The Serif font, according to the designers, is quite severe, thus which makes it a perfect choice for titles.

Resizable Text

When determining the typeface size pertaining to the text with your website, always specify that in the stylesheet according to different screen sizes. Nonetheless how to decide the proper font dimensions are another concern. For this the rule of thumb is experiment you.

Yes, select the font size and examine how i think when you work on a computer system, a tablet and a smartphone. Do not forget that people check out their cellular phones from very near where as tablet is usually, most of the time, a bit above the knees when a user is seated. In short, distance matters. When you have a hard time browsing it, boost the font size.

Optimization of Line Period

Optimizing the line length is fairly an important aspect. The reason is that a desktop contains a bigger screen and can provide around 75 characters within a line although this will prove detrimental to readability on extra small screen size. Although there will be no hard and fast rules, but of course, the length of a brand plays a serious role inside the visibility and readability in the content.
Therefore , choose the entire line consequently for different gadgets and ensure it does rights with the screen-size as well as the overall website design.


Do not underestimate this part of typography. Test out different backgrounds and color contrasts before going live and select the one that looks best. While testing, you may realize that something which looks really nice on a desktop may well not produce similar effect when seen on a smartphone or a tablet even.

So , the rule of thumb is, experiment with as many devices feasible when it comes to Responsive Web Design and responsive typography. Buy or perhaps borrow, although make sure that your solution matches all display sizes and looks absolutely amazing.

Related Videos

@HouseofBlackUK: Looking for Black/Asian actresses (playing age twenties) for a potential role in a short 10 minute play I'm directi…