Basics of Typography Optimization in Responsive Web page design

You must have heard a lot about Responsive Web Design (RWD), as it is one of the most talked about issues on the net nowadays.

Nevertheless , most of the intervals, grids and images, fluidity and adaptability grab all of the attention and there is barely any kind of discussion within the typography.

Though it’s one of many essentials that demand importance but the majority of designers somehow tend to disregard this feature. In this article, my sole focus is definitely on receptive typography in relation to the website design.
Content, although the most necessary ingredient of any web page, blog, online community or service, is the content as well as the way it is actually presented. But the focus of designers is mostly on the site design. This is how the problem occurs.

The adaptive web design currently takes care of this kind of aspect at some level, by which include some higher level of responsive typography. Yet this cannot be named complete but it comes full of numerous typographic options. Yet , before all of us go into the information, let us first understand what reactive typography is certainly.

What is Reactive Typography?

Reactive typography means that the text on the webpage is not only resizable depending upon the screen size within the device, nonetheless is also optimized in order to boost readability. Currently, we tend only use desktops or perhaps laptops to locate internet and browse websites but also make use of tablets and smart phones.

For quite long, the designers had been solely centering on website design in order to make it extremely versatile to the various screen sizes. There has been nearly or very little effort made to optimize or perhaps adapt this and its demonstration according to the screen size. Responsive typography the address this issue, presenting an opportunity to designers to experiment with a few possibilities also.

Basic Principles of Receptive Typography

The idea of responsive typography works on three basic principles:

Resizable text
Marketing of brand length

Whenever you help to make any decision about the presentation of text, this obviously begins from the typeface type. No matter what type of font you are using, but you have to make sure that this can be very easily read. If you need to keep it very basic, the only selections are Serif and Without Serif. Serif is generally utilized for headings or titles, whereas Sans Serif is used for the rest of the content.
The logic is pretty simple. The Sans Serif font gives you more freedom to experiment with. So , you can actually use it for the top chunk for the text. The Serif typeface, according to the designers, is quite serious, thus rendering it a perfect decision for headings.

Resizable Text

When choosing the font size designed for the text on your own website, make sure to specify it in the stylesheet according to different screen sizes. Nevertheless how to decide the right font dimensions are another concern. For this the rule of thumb is certainly experiment you.

Yes, select the font size and evaluate how it appears to be when you focus on a computer system, a tablet and a smartphone. Do not forget that people take a look at their cellular phones from very near while tablet can be, most of the time, slightly above the knees when a individual is seated. In short, range matters. Should you have a hard time studying it, enhance the font size.

Optimization of Line Size

Optimizing the queue length is very an important element. The reason is that a desktop has a bigger display and can adapt to around 75 characters within a line whereas this will confirm detrimental to readability on extra small screen size. Although there are no hard and fast rules, but of course, the length of a range plays an essential role inside the visibility and readability in the content.
Therefore , choose the entire line consequently for different products and ensure it does proper rights with the screen-size as well as the total website design.


Do not take too lightly this element of typography. Test out different backgrounds and color clashes before going live and choose the one that appears best. When testing, you might realize that something which looks incredibly nice on a desktop may well not produce similar effect when seen over a smartphone or possibly a tablet either.

So , the rule of thumb can be, experiment with as many devices practical when it comes to Reactive Web Design and responsive typography. Buy or borrow, but make sure that your solution works with all display screen sizes and looks absolutely amazing.

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