PUMA has teamed up with Meek Mill to collaborate on pair of sneakers
Sportswear brand PUMA has teamed up with Hip-Hop artist Meek Mill for a collaborative pair of sneakers. Taking one of their most famous silhouettes, PUMA have gone all metallic on us. The “24k White Gold” pack has a gold and silver colourway, with patent leather detailing. With a high top and lo top variation to choose from, the “24k White Gold” pack is already available to purchase.
Whilst these are not my favourite, teaming up with Meek Mill is great for both the brand and the artist. But it’s not the only collaboration set to happen for the brand, as toward the end of 2014 they announced Rihanna in a creative role, and even had Solange in a campaign.
What interests me though, is for such a big collaboration the end result, i.e. the sneakers themselves aren’t all that. The name carries more for the collaboration more than anything, don’t get me wrong I like PUMA, but other than being predominantly a sportswear brand, providing sponsorships to football teams what else is there?
I guess due to his mass following, and a big cheque is the only reason this could’ve made sense to any of them. I just hope the Rihanna collaboration is thoroughly thought through, not that I’m expecting much, but we will se.